About Us

We may run, walk, stumble, drive, or fly, but let us never lose sight of the reason for our journey. This journey teaches us about togetherness and new experiences.

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Avo Web About

Our Purpose

Our business was created by the philosophy of empowerment, inspiration and innovation. We respect the differences among our consumers. People don't have the same skin, they have their unique character, that's why we encourage the women to be the best version of themselves and to be more confident with their uniqueness. We also continue to strive for product innovation with the best ingredients from nature and continuing to explore the most advanced science-technology while maintaining biodiversity at the same time.


Become a leader in beauty industry who can empower woman to be more confident and bolder.


Distributing products with high quality, safe, and comfortable. Creating product innovations on a regular basis through thorough research and development. Increasing the competences of strong human resources and organizations. Providing education and implementing good and quality service for customer satisfaction.

Corporate Values

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Value 02
Value 03

Passion: Our business is more than just money growth, It's about passion, ambition, and inspiration.


Dream: What we dream, we do


Integrity: Be great, and real


Togetherness: Team work makes the dream works


Winning Mentality: We are here to win, to be number one, and we'll #makeithappens


Striving Excellence: Never do good enough, do great!


Sense of belonging: Hear, learn, the outcomes. Focus on building values, and being different from others


We are the brand: We innovate, we educate, and we inspire



AVO Innovation Technology was established on October 10, 2014 by Anugrah Pakerti as founder and CEO, Ahmad Ramadhan as Co-Founder and COO, Aris Nurul Huda as Co-Founder and CIO, with the Avoskin brand and starting from COO's boarding room at Kaliurang Street KM 12.5 Yogyakarta.

December 2015, the AVO office moved to Citra Graha Area No. 14 with 6 employees.

The growth of more and more employees, the AVO office which was previously only in Citra Graha Area 14, then expanded to 4 locations at Citra Graha Area 13, 19, and 20 until the end of 2020.

December 2017, AVO launched its sister brand, Looke Cosmetics, located at Hartono Mall Yogyakarta with Nurtaqi Irzalia joining as Co-Founder.

April 2018, Lacoco launched as sister brand Avoskin and Looke Cosmetics, with Fatimah Nada joining as Co-Founder, with a B2B business model.

As an appreciation to employees, AVO initiated the Workation Program to Japan.

Several Avoskin and Lacoco products were awarded as the best product version of the Female Daily Network, and Avoskin received the Local Champion title from Forbes.

Workation program was conducted in Turkey with 11 participants.

Anugrah Pakerti as CEO of PT AVO Innovation Technology was included in the list of influential entrepreneurs in Asia in the Forbes 30 under 30 Asia category.

Avoskin was named the “Local Brand of the Year” by the Female Daily version, the “Best Skincare Brand” version of Sociolla, several products received the best beauty awards, twice won the TOP 5 sales ranking at Shopee at the 10.10 and 12.12 events, and Avoskin was named the TOP 50 Brand Indonesia. from multi-industry (FMCG, Steel, Electronic, Property, etc.).

AVO has a Branch Office at Office 8 Level-18A (SCBD) Jalan Jendral Sudirman Kav 52-53 South Jakarta.

AVO with the Avoskin brand is the top 3 holder of the largest market share in the digital category in Indonesia, and Lacoco is in the top 5.

Avoskin will expand to Vietnam in collaboration with Sociolla, and will enter the Philippines, Malaysia market in the near future. As well as adding a network of outlets in Sociolla and Watson offline stores with a total of more than 50 stores in Indonesia.

For logistics and distribution capacity, AVO's fulfillment center areas are located in the West Ringroad of Sleman, Jombor Sleman, and Cimanggis Jakarta.

With all these developments, The AVO Life Arena, which was previously in the Citra Graha Area, moved to Jalan Monjali No. 99 Gemawang, Sinduadi, Mlati, Sleman, Yogyakarta.

Glow Better launched as a sister brand from Lacoco. Glow Better Coconut Series is our first series to start this exciting brand with natural ingredients.

Workation program was conducted in South Korea with 17 participants.

Workation program was conducted in Thailand with 9 participants.

One Man One Country program was conducted to Vietnam, Cambodia and Morocco.

One Man One Country program was conducted to Nepal.